Pages take too long to load
“The page sits there doing nothing before anything appears.”
Fixed: critical resources optimized and loading delays removed.
Website Speed Optimization
Stop losing customers by making Your Website Faster
We optimize Shopify, WooCommerce, and custom websites by fixing the code, images, scripts, and infrastructure slowing you down, then prove the impact through Core Web Vitals and real performance gains.
s
LCP after optimization
+
lighthouse performance score target
%
changes measured before deployment
Platforms we work
Shopify PlusWooCommerceWordPressMagentoBigCommerceNext.jsNode.jsCloudflareFastlyVercelAkamaiLighthouseWebPageTestShopify PlusWooCommerceWordPressMagentoBigCommerceNext.jsNode.jsCloudflareFastlyVercelAkamaiLighthouseWebPageTestShopify PlusWooCommerceWordPressMagentoBigCommerceNext.jsNode.jsCloudflareFastlyVercelAkamaiLighthouseWebPageTest
Why merchants call us
The hidden speed problems costing you customers
Four things we hear on almost every first call, and the piece of speed work that settles each one for good.
Core Web Vitals failing
“LCP and INP keep failing and our rankings slid with them.”
Fixed: a core web vitals plan with real targets.
Every new app costs you
“We add one app and the store gets heavier again.”
Fixed: third-party script review and performance cleanup.
Fast on desktop only
“It flies on my laptop and crawls on a phone.”
Fixed: mobile-first optimization and smarter asset delivery.
How we optimize
Find the real issues, fix what matters
Most agencies chase scores with quick fixes. We analyze real user behavior, identify the changes that create the biggest gains, and optimize in the order that delivers measurable performance improvements.
Measure First
Field data and lab data before a single line changes.
The pain
“We honestly do not know what is making the site slow.”
How we fix it: A baseline from real visitors and controlled tests together, so we can point at the exact resource costing you the most time.
Fix What Pays
Every change ranked by seconds returned against effort.
The pain
“We spent a month on speed and the score barely moved.”
How we fix it: A roadmap ordered by impact, starting with the three fixes that carry most of the gain, agreed with you before anyone writes code.
Keep It Fast
A speed budget and monitoring that guards the result.
The pain
“It was fast for a month and then it quietly slipped back.”
How we fix it: Real user monitoring, a budget every new feature has to fit inside, and a monthly review that catches regressions early.
Our speed optimization scope
The complete system behind a faster website
Six areas of speed optimisation, run by one team that reads your waterfall, your theme and your server logs rather than guessing from a score out of a hundred.
Speed Strategy
Site speed consulting, a performance roadmap your team can follow, Core Web Vitals targets and a speed budget that keeps future work honest.
ConsultingRoadmappingVitals strategySpeed budget
Performance Audits
Full site speed audits, Core Web Vitals and mobile reviews, Shopify and WooCommerce deep dives, plus script, app and hosting analysis.
Full auditMobile auditScript auditHosting review
Front End Work
Image compression, lazy loading, minified HTML, CSS and JavaScript, unused code removed, critical CSS, font loading and render blocking fixes.
ImagesLazy loadingCritical CSSFonts
Back End & Infrastructure
Server response tuning, a caching strategy that suits your traffic, CDN setup and configuration, database query work and hosting recommendations.
TTFBCachingCDNDatabase
Platform Tuning
Shopify theme and app script optimisation, WooCommerce and WordPress speed work, plugin cleanup, and profiling for custom Next.js and Node builds.
ShopifyWooCommercePluginsCustom apps
Monitoring & Reporting
Real user monitoring, a performance dashboard your team can read, Search Console tracking and a monthly review of what changed and why.
RUMDashboardsSearch consoleMonthly review
Three layers of optimization
Measure what matters, fix what slows you and maintain results
Every engagement follows the same three layers. We measure where performance slows down, optimize the areas creating the biggest delays, and protect the improvements so future changes do not undo the gains.
LAYER 01 / MEASURE
Find what slows you down
Field data from real visitors alongside controlled lab runs, waterfall analysis on your key templates, and a hosting and script review that names the cause instead of the symptom.
- Website Speed & Core Web Vitals Audit
- Third Party Script & Hosting Analysis
LAYER 02 / OPTIMIZE
Build a faster experience
Images, code, fonts and render blocking resources handled at the front, caching, server response, CDN and database work handled behind it, shipped in tested batches.
- Front End Performance Optimization
- Caching, CDN & Server Response Work
LAYER 03 / RESULTS
Maintain long-term speed
A speed budget for new features, real user monitoring on your live traffic, alerts when a release costs you time, and a monthly review with the next opportunity already named.
- Real User Monitoring & Reporting
- Ongoing Optimization Retainers
Where performance gets lost
The hidden issues slowing your website down
Most slow websites are not caused by one big problem. Performance drops over time through heavier images, extra apps, growing code, and infrastructure that was never tuned for scale. These are the areas where we usually find the missing seconds.
Images and Media Weight
Oversized hero files, uncompressed product shots and autoplay video are still the single heaviest thing on most stores. Modern formats, correct sizing and lazy loading take most of it back on the first pass.
CompressionResponsive sizingLazy loading
Scripts, Apps and Plugins
Every third-party tool adds requests, code, and processing time. We measure the real impact of each script, then remove, delay, or optimize anything slowing the customer experience.
Script auditDeferred loadingPlugin cleanup
Servers, Caching and CDN
A slow server response creates delays before your website even begins loading. We improve delivery through caching, CDN configuration, and backend optimization to shorten every request.
TTFBEdge cachingQuery tuning
%
lighter first load on a typical store
x
quicker server response after caching work
s
the LCP threshold we hold you above
scripts left running with nobody accountable
Getting started with us
From first audit to lasting performance
Steps 1 to 3 take about two weeks. Steps 4 to 6 run every month.
1
Kickoff
We learn the site, the stack and the pages that actually carry your revenue.
2
Baseline
Field and lab numbers captured together, so every later claim has something to be measured against.
3
Diagnosis
Waterfalls, vitals, hosting, scripts and apps reviewed until the real cause is named, not guessed.
4
Prioritize
Every fix ranked by seconds returned against effort spent, then agreed with you before work starts.
5
Optimize
Front end and infrastructure work shipped in safe batches, tested across devices and browsers.
6
Maintain
Real user monitoring, a monthly read on the numbers, and the next opportunity queued up.
How the engagement runs
A real time performance improvement you can measure
You get a named performance engineer, a speed budget everyone agrees to, and real user monitoring running the whole time so improvements show up in field data rather than in a screenshot of a lab test. Each month we send the before, the after and what we plan to chase next.
See what a speed retainer includes
Field Performance · Live
All vitals greenReal sessions measured today
42,180
Median mobile LCP
0.9s
Real user monitoring on live traffic
Before and after benchmarks on every change
A speed budget new features have to fit
A named performance engineer on your account
Our Selected Work
How we helped businesses to stay fast and online
Three stores that arrived with a red Lighthouse report, and what changed once somebody actually read the waterfall.
Shopify DevelopmentNett Pharmacy
Built a 14,000+ Product Shopify Store That Increased Online Sales by 35%
Challenge: Managing a large pharmacy catalog while improving search and online ordering became difficult.
%
Increase in Online Sales
K+
Products Managed
%
Growth in Organic Traffic
Shopify DevelopmentHD Truck Source
Built a Custom Shopify Store for HD Truck Source That Increased Online Orders by 32%
Challenge: Managing thousands of truck parts while improving product discovery became difficult to scale.
%
Increase in Online Orders
%
Faster Product Discovery
%
Growth in Organic Traffic
Custom Web PlatformCheck My Ride
85% Faster Inspection Operations with 7 Automated Workflows
Challenge: Coordinating inspections, mechanics, payments, and approvals manually slowed business operations.
%
Inspection Workflow Automation
Dedicated User Portals
Automated Payment Workflows
Ecommerce PlatformMxSocal
Built a Custom Bike Rental Platform That Increased Online Bookings by 110%
Challenge: Managing bike rentals, equipment, bookings, and schedules manually became difficult to scale.
%
Online Booking Automation
Centralized Admin Portal
+%
Website Engagement
FAQs
Frequently Asked Questions
Website speed optimization is the process of improving loading times by fixing slow code, images, scripts, servers, and technical issues. It helps websites load faster, improve Core Web Vitals, increase conversions, and provide a better user experience.
Ready to find out what is slowing your website down
Start with a free site speed audit. We test your key pages on real mobile conditions, read the waterfall and the field data, and hand you a ranked list of the fixes worth doing first. Yours to keep whether you work with us or not.
Response within one business day · No obligation