35%
Increase in Conversions
Case Study · Shopify + WordPress
Built a 14,000+ SKU Shopify Store That Increased Revenue by 38% for Skin & Hair Care Products
Skin and Hair Center needed a professional, user-friendly Shopify store and WordPress website that delivered a seamless shopping experience while reflecting their brand's identity, all on a tight timeline.
S
Skin and Hair Center
Skincare & Haircare (Medical Aesthetics / eCommerce)
Shopify + WordPress
14,000 SKUs · Inventory sync
14,000 SKUs · Inventory sync
75%
Increase in Engagement
38%
Increase in Revenue
14,000
SKUs Automated Product Upload
2
Connected Platforms
Project Overview
About Skin and Hair Center
Skin and Hair Center is a dermatology and skin and hair care center focused on personalized patient care and treatments for skin, hair, and nail concerns. The business combines clinical services with an online store offering skincare, haircare, wellness, and related products.
The digital experience needed to reflect the same level of professionalism as the brand's in-person services while making it simple for customers to discover products, understand their options, and complete purchases online.
Project Facts
ClientSkin and Hair Center
IndustrySkincare & Haircare (Medical Aesthetics / eCommerce)
PlatformShopify (Store) + WordPress (Website)
Project ScopeEnd-to-end Shopify store and WordPress website design, development, and eCommerce feature integration
Catalog Size14,000 SKUs, automated upload with real-time inventory sync by location
Engagement TypeFull-platform design, development, and launch
The Problem
Business Challenges
Launching a professional digital presence for a dermatology and aesthetics brand meant solving catalog scale, brand consistency, shopping friction, and multi-location inventory — without missing a tight delivery window. Here are the challenges they were facing:
Why us
Why They Choose Integriti Studio
End-to-End Shopify & WordPress Expertise
We build and connect both platforms fluently, giving brands a store and a website that feel like one cohesive experience.
Rapid, Quality-First Delivery
We work in parallel across design and development to meet tight timelines without cutting corners on polish or functionality.
Operationally Sound Builds
Behind every clean storefront, we build the backend systems — like inventory sync and bulk product uploads — that keep operations running smoothly.
Design That Builds Trust
For brands in healthcare-adjacent industries, we design with credibility in mind, since a polished storefront directly shapes customer confidence.
Our Process
Our Process
Step 01
Discovery & Digital Architecture
We started by understanding the brand, product catalog, customer journey, and operational requirements across the Shopify store and WordPress website. This helped us establish a clear architecture for product discovery, content management, eCommerce functionality, and location-based inventory.
The Solution
The Solution We Delivered
We designed and developed a connected Shopify store and WordPress website with automated catalog management, location-based inventory sync, and a brand-led shopping experience built for skincare and haircare customers.
Custom Shopify eCommerce Store
We developed a customized Shopify store that gave Skin and Hair Center a professional online sales channel designed around its skincare, haircare, and wellness product catalog. The storefront combines branded visuals with intuitive navigation and a straightforward purchasing experience.
14,000+ SKU Product Management
Managing thousands of products manually would have created significant operational overhead. We built a custom application to automate the upload of more than 14,000 SKUs, helping the team manage a large catalog more efficiently while creating a structured foundation for future growth.
Location-Based Inventory Sync
The custom inventory application supports real-time synchronization by location, helping keep inventory information aligned across the business. This reduced repetitive manual updates and created a more reliable foundation for product availability management.
Product Discovery & Shopping Experience
We improved the customer journey with intuitive navigation, product filtering, engaging product pages, customer reviews, and a streamlined checkout. The goal was simple: help customers find the products they need quickly and move confidently through the purchase process.
Responsive & Brand-Focused Design
The website was designed to present the brand consistently across desktop, tablet, and mobile devices. Clean layouts, product imagery, and cohesive visual elements helped create a more professional shopping experience while strengthening customer trust.
Store & Location Integration
We connected the digital shopping experience with the business's physical presence through logistics functionality and Google Maps integration. This helped create a more connected experience between online customers and physical store locations.
Technologies and Tools
SShopify
WpWordPress
APIShopify APIs
InvCustom Inventory Sync
GmGoogle Maps API
LgLogistics Sync
JSJavaScript
GhGitHub
The Results
Results They Achieved
35%
Increase in Conversions
Faster navigation and a clean checkout experience made it easier for visitors to move from browsing to buying, driving a strong lift in completed purchases.
75%
Increase in Engagement
The engaging interface and improved layout led to a significant rise in user interactions across the site.
38%
Increase in Revenue
Higher conversions and stronger engagement translated directly into meaningful revenue growth for the brand.
14,000
SKUs Automated Product Upload
Automating the upload of the full 14,000-SKU catalog removed a major operational bottleneck, freeing the team from manual catalog management.
2
Connected Platforms
Shopify and WordPress were built to work together as one seamless system, giving the brand a unified storefront and website experience.
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