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Project Overview
Integriti Studio partnered with an online retailer specializing in beauty and healthcare products to revamp their eCommerce platform. The goal was to streamline the shopping experience, improve product discoverability, and drive real business growth.
Challenges
Complex Product Navigation
The existing categorization system made it difficult for customers to find products efficiently.
Lack of Engaging Product Content
Product pages lacked detailed descriptions and high-quality visuals, reducing customer interest.
Limited Personalization & Upselling
There were no recommendation tools to enhance cross-selling or upselling opportunities.
Inefficient Checkout Process
A complicated checkout system led to high cart abandonment rates.
What we did in the Process
User Research & Navigation Redesign
Conducted in-depth customer behavior analysis to redesign product categories for a seamless browsing experience.
Enhanced Product Content
Updated product pages with high-quality images, engaging descriptions, and video content to better attract and retain customers.
Personalization & Checkout Optimization
Integrated a smart recommendation engine and simplified the checkout process to boost conversions and reduce cart abandonment.
Product Offerings
A reorganized product structure designed to make browsing easy and efficient for customers.
High-quality visuals and videos paired with compelling descriptions to increase product appeal.
Smart product recommendations tailored to user preferences and purchase history.
A frictionless and user-friendly checkout experience to improve conversion rates.
The Impact
Discoverability
The revamped navigation and product content made it easier for customers to find what they need.
Customer Engagement
Personalized product suggestions increased user satisfaction and time spent on site.
Conversion
Optimized checkout flow significantly reduced cart abandonment and boosted sales.
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