WordPress Services
Shopify Services
Webflow ServicesEvolution for a Major Beauty Brand in ANZ
Project Overview
When a top tier beauty brand set out to elevate its digital storefront across two countries, Integriti Studio stepped in to lead the transformation. We redesigned their Shopify presence for both Australia and New Zealand, creating a visually rich, high-performing eCommerce experience that aligned perfectly with the brand’s bold identity.
Challenges
Platform Limitations
WooCommerce lacked advanced features and scalability required for international growth.
International Expansion
The client needed localized content and currency support to effectively target the UAE market.
UI/UX Enhancements
The existing site’s design required an upgrade to improve user experience and boost conversions.
Payment Gateway Needs
Integration of secure and regionally trusted payment methods was critical for smooth transactions.
What we did in the Process
Complete Store Redesign
We redesigned both the Australian and New Zealand Shopify stores from the ground up, focusing on visual consistency, speed, and usability. Custom banners, product layouts, and brand-aligned design elements were introduced.
Checkout Flow Enhancements
Using Shopify Checkout Scripts and UI extensions, we customized the checkout page for smoother navigation and better engagement. This included dynamic recommendation steps and payment visibility improvements.
Technical & Analytics Integration
Integrated a smart recommendation engine and simplified checkout to boost conversions and reduce cart abandonment. Set up Google Analytics for both stores and configured all major payment methods, including Visa, Mastercard, Apple Pay, PayPal, Recharge, and Shop Pay.
Product Offerings
Bespoke layout and visual upgrades tailored to each regional audience.
Advanced script and UI-based modifications for a streamlined buying process.
Custom recommendation forms and 'All Sections' customization to elevate product discovery and interaction.
Secure, multi-option checkout experiences designed to boost trust and ease of purchase.
The Impact
Improved User Experience
Both sites now deliver a faster, cleaner, and more enjoyable shopping experience.
Higher Conversion Rates
Optimized checkout flows and payment integration reduced drop-offs and increased purchase completions.
Stronger Regional Performance
Localized enhancements helped this brand grow independently across AU and NZ markets.
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