Tokyo Blanks
Project Overview
Integriti Studio transformed a streetwear brand’s online store by developing a custom Shopify solution tailored to their aesthetic and business needs. This project involved comprehensive branding, logo redesign, and a user-friendly website layout. The result was a modernized digital presence that enhanced both B2B and B2C operations.
Challenges
Outdated Interface
The old store lacked the edgy, urban design that matched the brand’s streetwear identity.
Weak Branding
The previous logo and branding failed to capture the brand's bold vision and authenticity.
Poor UX
Cluttered navigation and design led to a frustrating shopping journey and high bounce rates.
Dual Sales Complexity
Managing B2B and B2C transactions on one platform required custom functionality.
What we did in the Process
Custom Shopify Store Build
We developed a tailored Shopify store supporting both wholesale and retail operations, integrating customized checkout flows and pricing structures.
Complete Rebranding
Our team redesigned the logo and visual identity to reflect a bold, street-inspired aesthetic, bringing consistency across all digital touchpoints.
Enhanced UX & Navigation
We crafted a clean, modern design with intuitive navigation to reduce bounce rates and increase time-on-site.
Product Offerings
A powerful backend setup to manage both direct-to-consumer and wholesale needs without compromise.
A fresh logo and visual overhaul that clearly communicates the brand’s streetwear vibe.
Sleek, responsive design elements to ensure a seamless experience on every device.
Custom displays, tiered pricing, and streamlined checkout to serve both business clients and casual shoppers.

The Impact

Brand Revamp
The new branding aligned perfectly with the target audience, building stronger recognition and loyalty.

User Journey Upgrade
Improved site flow and design led to longer sessions and more engagement.

Boost in Conversions
Better functionality and visual appeal directly contributed to a notable rise in sales.
Other Case Study
We sweat the small stuff — animations, transitions, responsiveness — it all matters.







