Tokyo Blanks

Project Overview

Integriti Studio transformed a streetwear brand’s online store by developing a custom Shopify solution tailored to their aesthetic and business needs. This project involved comprehensive branding, logo redesign, and a user-friendly website layout. The result was a modernized digital presence that enhanced both B2B and B2C operations.

Challenges

Outdated Interface

The old store lacked the edgy, urban design that matched the brand’s streetwear identity.

Weak Branding

The previous logo and branding failed to capture the brand's bold vision and authenticity.

Poor UX

Cluttered navigation and design led to a frustrating shopping journey and high bounce rates.

Dual Sales Complexity

Managing B2B and B2C transactions on one platform required custom functionality.

What we did in the Process

Custom Shopify Store Build

 We developed a tailored Shopify store supporting both wholesale and retail operations, integrating customized checkout flows and pricing
structures.

Complete Rebranding

 Our team redesigned the logo and visual identity to reflect a bold, street-inspired aesthetic, bringing consistency across all digital touchpoints.

Enhanced UX & Navigation

 We crafted a clean, modern design with intuitive navigation to reduce bounce rates and increase
time-on-site.

Product Offerings

Dual-Purpose Shopify Platform

A powerful backend setup to manage both direct-to-consumer and wholesale needs without compromise.

Refined Brand Identity

A fresh logo and visual overhaul that clearly communicates the brand’s streetwear vibe.

Mobile-Optimized UI

Sleek, responsive design elements to ensure a seamless experience on every device.

Advanced Sales Features

Custom displays, tiered pricing, and streamlined checkout to serve both business clients and casual shoppers.

The Impact

Brand  Revamp

 The new branding aligned perfectly with the target audience, building stronger recognition and loyalty.

User Journey Upgrade

 Improved site flow and design led to longer sessions and more engagement.

Boost in  Conversions

Better functionality and visual appeal directly contributed to a notable rise in sales.

Other Case Study

We sweat the small stuff — animations, transitions, responsiveness — it all matters.

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