How to Add Optimized Content Blocks Below WooCommerce Category Grids

Issue Background:

By default, WooCommerce category pages focus solely on product listings. While clean and visual, this structure limits on-page SEO:

• Pages lack crawlable content for search engines.

• Default category descriptions appear above products, not ideal for user flow or optimization.

• Plugins like Yoast SEO help with meta data—but not with visible content display on category templates.

An SEO team requested a flexible content section beneath the product grid to improve indexing and keyword targeting.

Diagnosis:

• Yoast SEO couldn’t handle content injection below product listings.

• The default description field was limited in placement and styling.

• No existing WYSIWYG or user-editable field supported rich content per category.

Resolution Steps:

1. Created a new ACF field:
   A WYSIWYG editor was added to WooCommerce product categories using Advanced Custom Fields PRO.

2. Wrote a custom shortcode:
   A custom shortcode rendered the ACF field below product grids on archive templates.

3. Tested and styled the content block:
   We verified compatibility with existing category templates and ensured formatting held across mobile and desktop.

4. Flagged pagination concerns for future:
   Minor quirks with pagination were observed during testing and documented for future template refinement.

Final Outcome:

Each product category page now includes an editable, SEO-optimized content section under the product listings. This gives content managers space to:

• Add keyword-focused copy.

• Link to related categories or landing pages.

• Include images or helpful context for shoppers.

It’s a clean, scalable solution to boost crawlability without compromising the shopping experience.

Looking to improve ecommerce SEO without cluttering your layout?

Integriti Studio builds flexible, editable content blocks that balance performance and design.

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